There are really only two major differences between SEO vs. PPC. The first is where listings show up on the search engine results page and the second is how traffic is received. Organic Traffic: SEO or Search Engine Optimization is the natural way to rank high in search engines. Paid Traffic: Pay-per-click or PPC, is immediate. This means that the publisher of the ad pays the Search Engine Company based on how many times the ad shows up on a user’s browser.
Both are effective ways to get visitors to your site and both have their pros and cons. When you are first starting out with an online business, it’s usually best to start with SEO. If you optimize your website properly in both areas you will find that you have a good chance of ranking high on the first page (or two) of the search engine results page.
Some marketers think that SEO works best for bringing organic search traffic to their sites,
and PPC works best for bringing paid search traffic to their sites. However, there are a few things that separate the two that make it possible for even an experienced marketer to benefit from SEO. When someone searches for a keyword or phrase, the system that searches through the results to find the sites that feature related keywords also looks at the links on each site that contribute to the ranking of the site. The result is a list of sites that rank within the top ten for the selected keywords. When these sites are ranked within the top ten, they are eligible for placement on the first page of the search engine results page.
Therefore, when someone types a specific word or phrase into the search engine, the keyword or phrase is searched through the list of keywords and the sites that come up are given an opportunity to show up on the first page. A marketer needs to work hard to make sure that their keywords are included in the titles or headlines of articles and other content on their site. This gives them prime placement when someone searches through the search engine marketing links. They also need to make sure that they include their keywords as often as possible throughout the web pages and content on their websites in an effort to drive as much free or paid search traffic to their sites as possible.
Another trick to increasing traffic to one’s website involves Pay-Per-Click advertising.
If a marketer is willing to invest money into paid advertising then they can be assured that they will have a direct effect on the amount of hits to their websites. There is a specific cost associated with Pay-Per-Click advertising and it is based on how many times the ad shows up and how many times it is clicked on. The more times that the ad shows up and is clicked on, the more likely a marketer is to make a profit. Many online marketers use this method to guarantee themselves a profit because they can purchase ads based on their keyword searches and increase their chances of making a profit from those keywords.
Keywordspy is another great tool that can help to increase a marketer’s traffic because it helps to find popular keywords that are being searched for frequently. By finding popular keywords that other people are searching for and including those keywords in their ads, marketers can increase their chances of getting traffic based on those keywords. It also increases the number of clicks that an ad gets because people will click on an ad based on the word that it is targeting which is more likely to result in a sale.
Social media marketing is used to drive organic traffic to a site because it allows people to connect with others who are in the same field as they are. They can share ideas, advice, news, and opinions. By connecting with others and giving them the opportunity to comment on their content, SEO experts and social media experts are able to get back links to their sites and that will help to increase their rank in the organic search results.
- Organic search engine optimization needs a lot of work because it is time consuming. It is not an overnight process.
- However, it does result in a better return on investment because ads that are clicked are more likely to result in a sale.
- AdWords and paid ads can both be used effectively for increasing a site’s ranking and bringing in organic clicks.